What does it really mean to lead with purpose in today’s business landscape, and how do you move beyond intention into meaningful, measurable action?

Amanda Brinkman brings her bold perspective on Brand Purpose, challenging the idea that impact lives solely within corporate initiatives. Instead, she emphasizes the power each person holds to create meaningful change through how they show up every day. This isn’t about one-time actions or feel-good moments, it’s about aligning your values, strengths, and decisions with a deeper sense of purpose.

Together with John Arms, the conversation will expand into how individuals can navigate career transitions, redefine success, and take ownership of their professional journeys in a way that is both intentional and impactful. They’ll explore what it looks like to move from passive participation to active creation, building careers and lives that reflect not just what you do, but why you do it.

Whether you’re at a crossroads in your career, seeking more meaning in your work, or looking to make a more tangible impact, this session will offer practical insights and fresh perspective to help you take the next step.